Advertising

About My Baby Radio

We are a website/digital online radio station aimed at Families and New Parents. And we're the first of it's kind in the world, launching back in 2006. We provide parents including Dads, Mums, Mums-to-be, Aunties, Uncles and Grandparents practical solutions and expert advice.

The Marketplace

The UK family market consists of 13 million parents. It's a huge and very attractive marketplace, with around 12 million households online.

Advertising rates and packages (Website only)

We have a variety of opportunities available for our online website including branding, product awareness, direct response or lead generation. Listed below is an idea of what we charge, but we're very happy to review these rates based on ad-hoc or continuous promotion with individual companies.

Our main banners that appear above-the-fold on all the pages are a Skyscraper (160x600), Leaderboard (728x90) and an MPU (300x250).

The rest of the banners include one (160x290), two (120x240) and two (125x125).

Basic display rates
Leaderboard £13cpm
Skyscraper £13cpm
Mpu £18cpm
Other banners £8cpm

Expandable formats are also considered.

Terminology: The abbreviation cpm means cost per thousand page impressions so if you had a banner showing 50,000 times at a cost of £10cpm/per thousand impressions it would be (1000 x 50 = 50,000). The total fee would equate to £500. The beauty of buying impressions is that you can purchase as many or as little as you like.

Advertorials & Sponsorships (Website only)

If you're looking to promote a service or product then a fantastic way of doing this is with an advertorial. Up to one thousand words can include images, text links and a logo. Once the advertorial goes live we place a link on our main 'Popular Articles' section on the homepage for 30 days. Then, the article stays live on our site indefinitely with live links for 12 months.

Another opportunity is sponsoring a popular section or page of the website. This can include a direct link to your business and a promotional banner including links. (Quotations on request)

Competitions (Website only)

To run a competition on our website it couldn't be easier. We always have a fantastic response to competitions and unless you're looking for full statistics on group entires all competitions are free. However, we do ask for a minimum prize value of  £150 which can be just one prize or twenty. All we require is some text/copy about what you're giving away, an image and a logo (if required). The good news is that competitions are live for three months.

Consultancy Broadcast PR and Promotion

As well as providing promotion online, we can also create offline media support which you can use in both local and national media. We can provide conclusive research for discussion and debate. We can also run an omnibus survey in which individual questions can be presented to the public in feedback to a particular story or product. 

Plus, we're very happy to support your campaigns by offering our expert media spokesperson for appearances and comment. (Quotations on request)

 

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