Annabel Karmel delivers pub grub
Friday, 5th June 2009
Annabel to the rescue
Nine out of 10 parents are dissatisfied with food choices for children when eating out. What’s more, almost two thirds of parents (65%) admit to sneaking in food due to the poor selection available.
That’s according to pub chain, The Orchid Group.
In a bid to offer parents, and children, a real choice when eating out, Orchid has joined forces with Annabel Karmel MBE.
A spokesman for the group said that as the best-selling author on children’s food and nutrition, parents trust Annabel implicitly. In fact, so much so, the research showed that three times as many parents rate Annabel over their own Mums when it comes to learning what to cook for their kids!
Working closely with Annabel Karmel, Orchid has developed a mouth-watering selection of children’s favourites that will provide parents with a range of tasty, nutritionally balanced meals for their children when eating out. These creations will be first launched in 34 of Orchid’s Contemporary Carveries followed by a further 45 venues across the country in early June.
Annabel Karmel commented: “In childhood, eating habits and tastes (good or bad) are formed for life, so encouraging children from a young age to eat a healthy, balanced diet is vital.
I applaud the Orchid Group for giving children’s meals true consideration and providing parents with a viable alternative.
Too many places offer unhealthy. 'kid pleasers’ or mini portions of adult meals that are not balanced for children and contain too much salt or saturated fat. All my recipes are tested on children and are sure to satisfy parents as well as keep the kids happy!”
The family dining market is one to take seriously, with parents rating the choice and quality of children’s food over and above their own. '15% of parents say they eat out with the kids regularly’ and a further 70% sometimes’. Other interesting findings from the research included:
· Whilst 70% of parents would prefer healthy choices for their children, 68% ranked speed of service as the most important consideration when choosing where to eat out with their family.
· 33% of parents admit their children eat chips every single time they eat out.
· 57% say they are more likely to return to venues offering children’s activities such as colouring or games.